Audi Belfast was the perfect setting to introduce Carmercial Leasing and their principal Paddy McVeigh- people buy from people and as we understand it the car sales industry has always been one that promotes and demands good interpersonal relationships between the seller and buyers.
A piece to camera is the backbone of this and the batch of promos we created for our client, showing a professional that buyers can trust in an environment where they have a great business relationship. A relaxed interview setup is something we encourage with all clients who are delivering a piece to camera, it is the most steadfast way to ensure true dialogue and ease on screen…not that Paddy needed it!
Our Products & Services
Whilst Carmercial Leasing aren’t limited to only selling Audi vehicles, this was a great chance to showcase some of the beautiful cars in the showroom (all within my client’s remit) as well as learning more of how buying with Carmercial can make that dream car a reality. We created the sweep overlay at the beginning of each promo in the studio to give a uniform intro coupled with colour-matched lower thirds and showpiece animated text adding extra polish and information exchange to the viewer in line with the interview.
Vehicles & Benefit In Kind Tax
A priority objective for these promos was to touch upon important information pertinent to a majority of prospective Carmercial Leasing clients, Benefit in Kind Tax is perhaps something not many people consider when choosing their next vehicle but it is vital to know about. This was the perfect chance to get robust details on screen providing value to the viewer, this can act as a great means of organic promotion through sharing and commenting on social media as learning occurs- the analysis Paddy gives is personal to his business but translates to everyone…value is the key.