An honest, vibrant and punchy promo was required for my client Noobster Competitions, showcasing to their audience the wonderful VW Golf up for grabs. As per the brief, we wanted to deliver a piece with levity which obviously highlighted the quality of their prize.
Win a VW Golf!
Together we considered the memorable pieces supporting competitions for the likes of Ant and Dec’s Saturday Night Takeaway and Lorraine which may not necessarily have been specifically on trend with my client’s output but it was mostly in line with the needed tone – so we added a Cyber Lightning Media spin on the concept which merged this baseline inspiration with our experience shooting vehicles!
Coupled with a bespoke script we penned along with an in-house voiceover and the effectiveness of the promo is formidable; it humanises the business, illustrates a prize, incorporates key collaborators both in location and in voiceover (in this case Armagh City Football Club) and might just raise a smile! From this shoot and promo, it was possible to edit further micro video assets for my client to push their competition as far as possible…pushing the shoot as far as possible!
