Acting as both an in-season advert for what the Wimp 2 Warrior programme stands for and as an active recruitment tool for incoming tryout dates at SBG Belfast.
Acting as both an in-season advert for what the Wimp 2 Warrior programme stands for and as an active recruitment tool for incoming tryout dates at SBG Belfast, the Northern Ireland contingent of the Straight Blast Gym franchise, the ambition of the brief was to capture activities unlike before in the brand’s previous video campaigns, the aim was to have as much flow with the shots as the participants pushing their personal boundaries with bodyweight exercises and endurance.
Ffor this we kept the camera close to the mat where appropriate and moved at contestant pace, this brings the viewer in on the action and helps convey the mindset there and then. With these seasons still being relatively new to Northern Ireland but notably very successful, we really wanted to push the inclusive nature in tone pertinent to the tryouts then leading to the programme itself- seeing smiles and supportive gestures were just as important as people pushing themselves to illustrate the difficulty of what was ahead.
What Should You Expect?
Supplementing the Tryout video, we introduced two mentors to give their tips and advice on what prospective contestants should expect, this works at pushing the standard of the brand through putting it’s personnel under the microscope as well as localising the output of the programme’s reach.
We identified that managing attendee’s expectations who may see the content was extremely important and pieces to camera cut amongst the activities was the most effective way to exchange vital information keeping with the piece’s pacing, we did not shy away from showing individuals struggle, the manner of which must have been truthful but not stripping participants’ dignity. Coupled with the other video in the set a comprehensive overview was achieved which would be perfectly suitable to use as evergreen content for future recruitment drives alongside new batches of video.
