What does a new business do when they need a robust promo to provide an introduction to their services but there is a national lockdown cancelling any and all shoots? The solution is a stock video promo.
To achieve an effective result, the level of communication is turned up with not only concept being discussed and prioritised but deeper fact finding into visual elements which we would normally have come across in relation to the business, allowing for a match to be achieved with the library of stock footage- it is a case of presenting a paper edit of sorts to the client along with the objectives of the contract, as opposed to just the conceptual objectives in the traditional sense of creating a bespoke promo from a shoot or series of shoots.
Once a proposed visual tapestry is confirmed from the client the same creative force can be put behind the promo, in this case we added a voiceover from a script penned by us from the brief signed off with our client. The end result is a brand-defining piece which highlights a selection of industries Hazeldene cover with a thematic undertone which pushes the service and attention prospective clients can come to expect from them.