“All under one roof” was the highlighted theme for the concept of this shop promo, Prestige Trophies offer a comprehensive service which had to be abundantly clear through this piece, we wanted to take the viewer from outside to inside, with a look around the shop, a glimpse at the engraving process and a conclusion to the journey with a beautifully finished trophy…all under one roof.
This commercial video production service shows the importance of forward planning before the camera rolls, with so much movement during the runtime, direction is so important- forwards, backwards, left and right camera movement all helps progress the pacing and the story. We implemented a combination of our bespoke transitions as well as masking techniques amongst the cuts in the edit to keep a fluid pacing with an upbeat soundtrack present throughout the video deliveries we produced for the client. With a location such as this it was important we made as little footprint in the premises as possible to both avoid accident but to compliment our freedom of movement, the last thing we want is to have equipment in the shot by mistake, low profile shoots are something we are used to and is a factor we fold into pre production logistics- something heightened thanks to recent world events. We wanted to show off scale and detail, from bigger awards to the finesse in the smaller medals, as well as the selection on offer in house. This content is used both online and on screens in store, Prestige Trophies have seen the full potential of video integrated to their strategy AND branding and have embraced it to brilliant effect.
Once a proposed visual tapestry is confirmed from the client the same creative force can be put behind the promo, in this case we added a voiceover from a script penned by us from the brief signed off with our client. The end result is a brand-defining piece which highlights a selection of industries Hazeldene cover with a thematic undertone which pushes the service and attention prospective clients can come to expect from them.
Our client wanted us to explore their range of trophies and cups to showcase not only the quality of the crafting but the variations in style available – a product shoot under the studio lights was the perfect way to achieve this. Once again camera movement was paramount to provoke interest in inanimate, sometimes heavy objects, as well as composing a number of macro shots during the runtime allowing us to pick out fine details at a proximity you would not typically witness.
We used a contemporary soundtrack with moderate pacing to move the piece forward, we felt this selection was a good reflection of Prestige Trophies with their attention to detail and catering for so many sports, when selecting tracks we felt the more straight faced EDM music route (which we do love in sporting content) was not a fit here – the client adored it. It was fascinating to work with such well crafted items at such close proximity and as aforementioned, “exploration” was a key theme to be ticked off when delivering this promo, it allows prospective customers to see the items in a brand aware context as well as angles not always possible with an expensive piece.
These video spots are an example of corporate video production that we offer and are a really effective way to sharply grab your audience’s attention to achieve that scroll stop and to get them to take notice. A cinematic camera movement during our product shoot to highlight detail and form was coupled with a sporting sound synonymous with that sport to underline the motivation of each respective piece, this allows us to show off the depth of our client’s catalogue and provides a different approach to the brand’s “smaller scale” video marketing assets providing a really effective impression on customers and prospective customers all with a unique twist.
We used a contemporary soundtrack with moderate pacing to move the piece forward, we felt this selection was a good reflection of Prestige Trophies with their attention to detail and catering for so many sports, when selecting tracks we felt the more straight faced EDM music route (which we do love in sporting content) was not a fit here – the client adored it. It was fascinating to work with such well crafted items at such close proximity and as aforementioned, “exploration” was a key theme to be ticked off when delivering this promo, it allows prospective customers to see the items in a brand aware context as well as angles not always possible with an expensive piece.
